 |
 |
 |
 |
 |
What We Do
brandthis is a marketing and consulting firm focused on developing, defining and nurturing distinctive, compelling, and powerful consumer-driven brands. Expertise includes research design and oversight, strategic development, brand positioning, creative project management, and the development of fully integrated marketing plans. brandthis was founded with a bias toward the consumer and brings a unique blend of marketing savvy and creative flair to every assignment.
brandthis is a marketing and consulting firm focused on developing, defining and nurturing distinctive, compelling, and powerful consumer-driven brands. Expertise includes research design and oversight, strategic development, brand positioning, creative project management, and the development of fully integrated marketing plans. brandthis was founded with a bias toward the consumer and brings a unique blend of marketing savvy and creative flair to every assignment.
Given that no two assignments are the same, each project is approached in
a customized fashion. That being said, however, there are certain stages
that a project will probably go through with a full array of processes
available depending upon a client's needs. Some of these processes are conducted
solely by brandthis while others are done in collaboration with other
outside vendors, e.g. research firms, package design firms, etc.
- Understanding the soul of your brand
- Brand Analysis
- What do my customers/clients/emplyees think about my brand?
- What is the competition doing?
- What will the next generation be focused on?
- What is my Achilles' heel?
- Processes
- Brand audit
- Internal and external interviews
- Qualitative and quantitative research
- Trends analysis
- Competitive and situational analyses
- Target audience analysis
- Brand Analysis
- Discovering your brand's 'DNA'
- Branding
- What role does my brand play in the marketplace?
- What values does my brand hold?
- What's my brand's personality?
- Who is my best customer?
- Processes
- Mission/vision statement development
- Brand positioning
- Brand personality statement
- Target segmentation
- Brand essence
- Branding
- Creating a roadmap
- Action Plan/Implementation
- How do I create customer loyalty?
- How do I stand out in this crowded marketplace?
- What kind of strategic partners should I be talking to?
- TV or radio? Print? Internet?
- We've got a positioning, what does it mean day to day?
- Processes
- Communications strategy
- Integrated marketing plans
- Budget allocation
- Naming
- Agency search
- Creative: logo, package design, and advertising
- Action Plan/Implementation
- Nurturing your brand
- Monitoring and Evolving
- Now what?
- How are we doing with our constituents?
- Does all of our creative adhere to the style guide?
- Has our target audience changed?
- Processes
- Brand strength tracking
- Brand loyalty evaluation
- Creative reviews
- Brand audits
- Research
- Monitoring and Evolving