brandthis builds bridges between brands and consumers. We team with our clients to define, grow and monetize their brands.
brandthis, Karen Ticktin © ALL RIGHTS RESERVED
Screenvision was one of the pre-eminent providers of in-cinema advertising in the United States. Screenvision was acquired by Technicolor and the plan was to change Screenvision’s name to Technicolor Cinema Advertising. brandthis was brought in to help navigate the transition.
brandthis identified the transition as more than just a name change – for all intents and purposes it had to be a total re-launch of the brand externally and equally importantly internally. brandthis drafted a fully integrated marketing plan which included an agency search, development of a new brand identity, an internal and external communications plan, a full complement of marketing and sales materials, and a fully developed sales meeting to launch the new brand. TCA continued to be a leader in its field and achieved record sales each quarter.
The Partnership Fund for New York City, which teams business leaders with entrepreneurs to spur job creation and economic growth, brought brandthis is to revamp all of its branding and marketing communications. brandthis recommended that as part of the endeavor they contemporize their logo and communicate their mission. brandthis went back to the fund’s original communications and found ‘a private fund with a civic mission’ which we contemporized along with a redesign of the current logo.
Mount Sinai had made a major investment in a group of doctors performing laparoscopic bariatric surgery on morbidly obese patients; however, there was a recognized need to increase awareness of and drive traffic to the program which faced significant competition in the New York market. Whereas competitors were promoting themselves based on success rates and using complex medical terminology, brandthis proposed that the Mt. Sinai group let some satisfied customers tell their stories, a strategy which led to unprecedented scheduled surgeries and a front-page article in the New York Times.