brandthis builds bridges between brands and consumers. We team with our clients to define, grow and monetize their brands.
brandthis, Karen Ticktin © ALL RIGHTS RESERVED
Karen Ticktin is Chief Bridge Builder at brandthis. She graduated from Brown University with a degree in Psychology which has served her well with her career focus on consumer motivation and behavior.
She honed her creative and strategic skills as both the client and agency partner and has worked in both the not for profit and for profit sectors.
Karen spent the early part of her career at Showtime Cable TV where she spearheaded the network’s branding and the organization’s Integrated Marketing efforts. Over the course of her career, Karen has planned and managed budgets ranging from $500k to $40mm, led staffs of up to 35, and won awards for marketing excellence. At the end of the day though, Karen is a bridge builder—building bridges between strategy and creative, facts and stories, brands and consumers.
Our bias is the consumer and we help craft strong and vibrant brands—brands that will outperform the competition, garner loyalty, drive revenue, and deliver value for shareholders, customers and employees alike. Our philosophy is one of pull vs. push. We pay very close attention to native consumer behavior, know that consumers respond to stories vs. facts, and dig to uncover a brand’s core purpose and the benefits it does and/or could provide
Whether it’s a marketing plan, an annual report, or a Facebook post, we build bridges by developing brand strategies and messaging that are designed to resonate and motivate on both a functional and emotional level across all consumer touch points. Services include: Brand strategy & development, integrated marketing and advertising & communications across all online and offline platforms.